Outdoor advertising is typically used to reinforce or remind the consumer of
the advertising messages communicated through other media. The advantages of
outdoor advertising are: ability to completely cover a market and high levels
of viewing frequency. The disadvantages of outdoor advertising are related to
viewing time. Because target consumers are typically moving, an outdoor
advertisement must communicate with a minimum of words. Messages must be
simple, direct and easily understood.
Deo-data Integrated Services Ltd has advert spaces around Lagos and neighbouring states.